Ecommerce Web Design

Ecommerce Web Design


Ecommerce web design is about making the journey to the checkout as quick and easy as possible. We've all been there. You're looking to buy something online, and a nice product at a great price pops up in Google. You click through, take one look at the site ... and bounce out of it quicker than an Olympic trampolinist. Other times you may land on a beautiful site, a piece or art almost, but after being timed out going through the maze of a checkout process you move on.

Ecommerce web design is not just about making an online store aesthetically pleasing (although that helps). More important is the undeniable fact that the quicker the customer can get from landing page to completed order, the more likely they are to get to the end and give you their money.

Quality ecommerce web design is all about getting potential customers through that process. Here are a few key tips I have picked up in the course of designing, building and running a number of ecommerce websites.